Marketing Solutions Built by Lab People, For Lab People
We've trimmed models, managed remake rates, and lost sleep over ship dates. Now we help labs like yours attract quality cases and automate the chaos—without adding to your workload.
We Know What Keeps Lab Owners Up at Night
The Daily Grind We Remember
Racing to meet doctor deadlines while maintaining quality
Talented techs aging out with no replacements in sight
Razor-thin margins getting squeezed from every direction
Hours wasted on case tracking and follow-ups
Competing with offshore labs on price alone
Doctors who don't understand your value
Why We Get It
Our founder didn't just visit labs—he worked in them. From model pouring to final glaze, from PFM to monolithic zirconia, from analog to digital workflows.
We spent years in dental lab management before moving into lab technology sales and marketing. He's presented products at LMT Lab Day, worked with owner-operators and DSO labs alike, and understands the difference between what vendors promise and what actually works on the bench.
Digital Presence That Works
Your website should reflect the quality of your work. We create content that clinicians actually want to read—technical enough to build trust, clear enough to drive decisions.
- Blog posts that showcase expertise
- Social content that highlights your craft
- Email campaigns that keep you top-of-mind
Strategic Visibility
Be found by the right clinicians at the right time. Our targeted approach ensures you're visible to practices that value quality over price.
- Meta advertising to local practices
- Landing pages for specific services
- SEO-optimized content
Professional Materials
From case packaging to digital brochures, every touchpoint should reinforce your commitment to excellence.
- Custom packaging design
- Digital product sheets
- Practice-facing materials
Numbers That Matter to Labs
Understand turnaround times and their impact on marketing
Respect material costs when designing campaigns
Know remake rates affect reputation management
Recognize technician bandwidth in content planning
FAQs
Q: We're too small for marketing. Isn't this for big labs? A: The most successful small labs we work with understand that smart marketing helps you stay selective about which cases you take. It's about attracting the right work, not just more work.
Q: How is this different from generic marketing agencies? A: We speak your language. When you mention investing in a new milling unit or dealing with challenging shade matches, we understand the implications for your business and marketing.
Q: What if we're already at capacity? A: Great problem to have! Marketing isn't just about volume—it's about attracting higher-value cases, building waiting lists, and positioning for future growth.
Q: Do you work with speciality labs? A: Absolutely. Whether you focus on implants, complex anteriors, or full-arch cases, we tailor strategies to your expertise.