How We Think
We Speak Dental Fluently
(And We're Pretty Good at Marketing Too)
Born in the Lab, Built for Growth
Buzzword Strategies isn't your typical marketing agency that decided to "add dental" to their service list. We were born in the dental industry, shaped by its unique challenges, and built specifically to help labs and technology companies thrive in an increasingly competitive landscape.
Based in the heart of Golden, Colorado (where Coors flows freely and the mountains inspire big thinking), we're on a mission to transform how dental businesses approach marketing and automation.
Meet Josh Cook, Founder & Chief Strategy Officer
For almost a decade, I've lived and breathed the dental industry. I'm Josh Cook, and before I founded Buzzword Strategies, I spent years working inside dental labs and premium dental technology companies. I've marketed to dental patients, clinics, labs, and technology vendors across both orthodontic and general dentistry spaces.
My journey has taken me from the lab bench to the boardroom:
A Leading Orthodontic Lab: Where I learned the daily realities of lab operations and the critical importance of clinician relationships
Carbon, Inc.: Leading go-to-market strategies for 25+ hardware, materials, and SaaS product launches in the dental space
The trenches: Creating demos, handling objections, and understanding what actually moves the needle for dental professionals
But here's what really matters: I've sat where you sit. I've felt the pressure of slim margins, watched talented technicians age out with no replacements, and seen great labs struggle not because of quality, but because they couldn't effectively tell their story.
That frustration sparked Buzzword Strategies.
What We Stand For
Automation Without Losing the Human Touch
We leverage cutting-edge AI and automation not to replace relationships, but to give you more time to build them. Let the robots handle the repetitive stuff while you focus on what matters: exceptional craftsmanship and patient care.
Marketing That Actually Works
No vanity metrics. No fluff. Every blog post, every social media campaign, every automation we create is designed to drive real business results: more leads, better case acceptance, stronger relationships.
The Rising Tide Approach
We believe the dental labs and technologies that thrive are the ones that embrace change. As the industry evolves—with fewer labs handling more volume, rising labor costs, and changing clinician expectations—we're here to help you not just survive, but lead.
Why We're Different
And Why That Matters to Your Dental Business
We Don't Just Understand Dental—We've Lived It
Most agencies will tell you they can handle dental marketing. But here's what they don't understand:
- The margin reality: We know you're not working with tech startup budgets. Our pricing reflects your business realities.
- The workflow complexity: From first impression to final delivery, we understand the intricate dance between labs, clinics, and patients.
- The quality imperative: In dental, "good enough" isn't good enough. We bring the same precision to your marketing.
- The relationship game: We know that a single clinician's trust can make or break a lab's success.
Built Different, Priced Accordingly
We designed Buzzword Strategies from the ground up for dental:
- Pricing that works with dental industry margins
- Turnaround times that match your production schedules
- Marketing that speaks to clinicians, not consumers
- Automation that actually fits your workflows
Smart Pricing
Built for dental margins
AI Automation
Workflows that actually work
Precision Focus
Marketing with clinical accuracy
Trust Building
Long-term partnerships
Based in Golden, CO. Serving brands nationwide.