How We’d Rebrand a Local Gym for Growth in 6 Weeks

Apr 25

We love a good glow-up. Here’s how we’d transform a mid-sized gym in Golden, CO—from overlooked to fully booked—with bold branding, marketing assets, and a launch campaign built to move fast.

1. The Situation

Imagine a great gym with great trainers—but no real brand presence. Generic name. Forgettable signage. Lost leads to flashier franchises.

2. The Problem

No clear voice. No emotional pull. No marketing engine. In today’s fitness market, you either stand out—or you get stepped over.

3. Our Strategy

Reposition the brand around results and strength transformation
New bold name, logo, and identity system
Branded marketing assets: flyers, social templates, referral cards
Launch a limited 21-day strength challenge

4. The Brand Identity

Name: Iron District
Voice: Direct, confident, challenge-driven
Visuals: Bold black + white, heavy type, gritty accents

5. Launch Tactics

Paid IG Story ads. Street-level buzz (chalk stencils downtown). A limited-time challenge funnel that brings new faces in the door fast—and keeps them there.

6. Deliverables

Main logo + alternate mark
One-page launch flyer
Three branded IG templates
Referral postcard campaign

Ready to launch a brand that doesn’t blend in?

Work With Us

Camden Selig https://sftrck.com