How We’d Rebrand a Dental Lab to Stand Out
Most dental labs focus on precision and consistency—but very few focus on brand. Here’s how we’d reposition a lab to feel premium, trustworthy, and unmistakably modern.
1. The Situation
Picture a well-established dental lab in Colorado with a great reputation for quality restorations, but no clear visual identity and zero brand voice. Their materials feel dated. Their online presence? Almost non-existent.
2. The Problem
They’re trying to attract new dentist partnerships—but they’re hard to remember, hard to refer, and not differentiating from dozens of local and national labs with identical messaging. “Reliable, fast, accurate.” Yeah, so is everyone else.
3. Our Strategy
- Reposition the brand around being the most communicative, client-friendly lab in the market
- Develop a bold, clinical-modern identity system (visual + voice)
- Design an asset suite dentists can use with patients (yes, branded)
- Overhaul the digital footprint with a new homepage and intro deck
4. The Brand Identity
Name: Element Dental Lab
Voice: Clear, professional, slightly elevated
5. Launch Tactics
- Design and distribute a 10-page intro deck for dental offices
- Create ready-to-use patient handouts branded with Element’s logo and colors
- Optimize Google My Business and SEO targeting phrases like “dental lab near me,” “best crown lab in CO,” etc.
- Send out branded lab kits with color swatches, shipping instructions, and digital ordering info
6. Deliverables
- Main logo + secondary logo for packaging and email signatures
- Custom designed lab intro deck for email and print
- Branded shipping labels, RX forms, and internal assets
- 3-slide digital ad concept for dental trade networks
- SEO-optimized homepage layout (with copywriting)
Most dental labs lead with function. We lead with brand—so you stand out before the first case is ever sent.
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